Fewer and fewer users download the Apps, in most cases the customer does not see benefits in installing the MonoBrand App on their device.
The ORIGINALUX anti-counterfeiting system, with adequate communication from the brand, can be decisive in the customer’s choice to download the App.
The customer who buys a high-end product, if well addressed by an effective communication from the brand, will be encouraged to download the App to verify the authenticity of the product even just to try the news or out of curiosity.
Why Apps are an indispensable tool:
Because they are a direct and immediate line with the customer to communicate events, make promotions, carry out targeted retargets and much more.
Furthermore, push notifications generate the highest conversion data compared to any other means (email, sms, signage, etc.) and the communication is instantaneous and can be targeted.
Push notification example: