ORIGINALUX technology cancel the counterfeit
Counterfeiting in Europe is evaluated around 100 bln of Euro yearly,
depriving huge resources to fashion and luxury brands hit by this phenomenon.
ORIGINALUX cancel counterfeiting
35 bln of yearly
in the Italian market
500 e-commerce closed due to distribution of fake garments in 2018
Italy is the third most affected country by counterfeiting in the world
30% of customers buy fake, believing they are buying original
78 milion products
seized in Italy
87 thousand jobs lost due to the fake market
ORIGINALUX is the solution to protect Brands from being counterfeited.
Thanks to the latest NFC/DNA technology you don’t need to be an expert to identify an
original product, you just need a smartphone with NFC reader and the free ORIGINALUX app.
Ease of use is what distinguishes us from the competition; a short animated instruction will guide the customer to scan the product in the correct way
Scanning the ORIGINALUX labe with the free App, customers will see the picture of the product scanned, its certificate of ORIGINALITY, the brand name and the product description.
Thanks to a clean and intuitive interface, the customer will immediately know if the product is ORIGINAL.
CONFIRMATION OF ORIGINALITY
Immediate, safe and with no margin for error
When the scanned product is not original, the error message is immediately displayed
All scanned products
are saved in a chronology page and can be viewed
at any time
The Originalux application is available on all app stores and is completely free.
Easy to use and accessible to everyone.
Compatible with most devices.
The chip used by ORIGINALUX is designed to support operations protected by AES-128 encryption, including a new SUN (Secure Unique NFC message) authentication mechanism, as well as the protection of sensitive data with encrypted access permissions. These features allow an advanced product and content protection, and offers an outstanding user experience with unique real-time offers.
Every label is unique
similar to a fingerprint
Safe, innovative and
The Secure Unique NFC function generates a unique and secure authentication code every time the Tag is read.
With the SUN function, an NDEF message is generated (compatible with all NFC smartphones), through an encryption algorithm that includes: URL, UID, scan counter and AES key.
Since it is also connected to the scan counter, each time the Tag is read, it generates a different string. In this way, the content is protected from cloning.
ORIGINALUX comes in 4 formats designed for every need of the fashion and beauty industry.
CONFERMA DI ORIGINALITÀ
The ORIGINALUX chip is placed between two layers of cardboard and
coupled; this processing makes the chip invisible.
Apparel, bags, leather, eyewear, shoes
H: 7,00 x W: 4,00 cm
ORIGINALUX at BRAND service!
Made exclusively for ORIGINALUX, it must be sewn
inside the garments and is designed to last to any type of washing up to 60 degrees.
Apparel, bags, leather, accessories
H: 5,50 x W: 3,00 cm
The minimal design allows the ORIGINALUX labels to perfectly fit into any products.
Designed mainly for the footwear industry.
The label must be applied under the insole in the central part of the shoe during manufacturing.
The Chip will be readable by placing the mobile phone on the sole near the appropriate sticker.
Sticker Proximity Label
Shoes, watches, perfumes
Sticker diameter: 3,00 cm Proximity label H: 7,00 x W: 4,00 cm
It can be placed on any type of packaging.
Specifically designed for the beauty sector
has strong adhesive resistance.
Può essere posizionata su qualsiasi tipo di packaging.
Studiata appositamente per il settore beauty ha una forte resistenza adesiva.
Beauty, Cosmetics, Perfumes
Diameter: 3,00 cm
Through the dashboard made available by ORIGINALUX
the brand can manage orders, print runs, data entries, view quantity
and the geolocation of the scans made by customers around the world.
A list with all the products introduced and the relative runs allow the brand to better manage production.
ADD AND MODIFY A PRODUCT
Through the ORIGINALUX interface, add new products or modify existing ones is simple and intuitive.
The brand has full control of each item entered in the program, and decides which data should be added or removed, even after production, in full autonomy.
The brand can add a full description of the product with several details, for example: materials, colors, model, etc.; it could also describe all the characteristics that make the product unique.
ORIGINALUX protects your products and your customers from counterfeiting and, using safe
and state-of-the-art technology, guarantees a perfect user experience and user privacy.
For every single product it is possible
see the number of scans performed
A simple interface allows to view in real time the origin of the scans on the world map.
ORIGINALUX puts your customers’ privacy on top; no sensitive infos are saved and all scans are carried out anonymously.
The origin of the scans made by customers are extrapolated through the provider’s data and don’t require geolocation.
Originalux can implement various additional services into its application
to meet any need of the brand
Originalux technology can be integrated into other existing app of the brand as to take advantage of it but using the brand layouts (this service includes also PV labels designs)
The brand could show products that matches the scanned one and increase the customer engagement with a smart user experience
Product can have a real passport with the name of the seller, day of purchase by the customer, personal information of the customer, purchase price, etc. These infos are really important in case of stolen goods or second hand market.
Control of the distribution
The brand can associate products with a certain store and the seller, through its personal dashboard and only upon arrival of the products into the store, could validate the labels for sale. In this way brands can control their distribution and know which seller has sold a product.
Get in touch with us for any other need
Via Mazzini, 24 33084 Cordenons (PN)
Mob: +39 348 31 06 335
Via Porta Ronca, 24 20017 Rho (MI)