ORIGINALUX technology cancel the counterfeit
Counterfeiting in Europe is evaluated around 100 bln of Euro yearly,
depriving huge resources to fashion and luxury brands hit by this phenomenon.
ORIGINALUX cancel counterfeiting
ORIGINALUX is the solution to protect Brands from being counterfeited.
Thanks to the latest NFC/DNA technology you don’t need to be an expert to identify an
original product, you just need a smartphone with NFC reader and the free ORIGINALUX app.
Ease of use is what distinguishes us from the competition; a short animated instruction will guide the customer to scan the product in the correct way
Scanning the ORIGINALUX labe with the free App, customers will see the picture of the product scanned, its certificate of ORIGINALITY, the brand name and the product description.
Thanks to a clean and intuitive interface, the customer will immediately know if the product is ORIGINAL.
CONFIRMATION OF ORIGINALITY
Immediate, safe and with no margin for error
When the scanned product is not original, the error message is immediately displayed
All scanned products
are saved in a chronology page and can be viewed
at any time
The Originalux application is available on all app stores and is completely free.
Easy to use and accessible to everyone.
Compatible with most devices.
The chip used by ORIGINALUX is designed to support operations protected by AES-128 encryption, including a new SUN (Secure Unique NFC message) authentication mechanism, as well as the protection of sensitive data with encrypted access permissions. These features allow an advanced product and content protection, and offers an outstanding user experience with unique real-time offers.
Every label is unique
similar to a fingerprint
Safe, innovative and
The Secure Unique NFC function generates a unique and secure authentication code every time the Tag is read.
With the SUN function, an NDEF message is generated (compatible with all NFC smartphones), through an encryption algorithm that includes: URL, UID, scan counter and AES key.
Since it is also connected to the scan counter, each time the Tag is read, it generates a different string. In this way, the content is protected from cloning.
ORIGINALUX comes in 4 formats designed for every need of the fashion and beauty industry.
Apparel, bags, leather, eyewear, shoes
H: 7,00 x W: 4,00 cm
ORIGINALUX at BRAND service!
Apparel, bags, leather, accessories
H: 5,50 x W: 3,00 cm
The minimal design allows the ORIGINALUX labels to perfectly fit into any products.
Sticker Proximity Label
Shoes, watches, perfumes
Sticker diameter: 3,00 cm Proximity label H: 7,00 x W: 4,00 cm
It can be placed on any type of packaging.
Specifically designed for the beauty sector
has strong adhesive resistance.
Beauty, Cosmetics, Perfumes
Diameter: 3,00 cm
Through the dashboard made available by ORIGINALUX
the brand can manage orders, print runs, data entries, view quantity
and the geolocation of the scans made by customers around the world.
A list with all the products introduced and the relative runs allow the brand to better manage production.
ADD AND MODIFY A PRODUCT
Through the ORIGINALUX interface, add new products or modify existing ones is simple and intuitive.
The brand has full control of each item entered in the program, and decides which data should be added or removed, even after production, in full autonomy.
The brand can add a full description of the product with several details, for example: materials, colors, model, etc.; it could also describe all the characteristics that make the product unique.
ORIGINALUX protects your products and your customers from counterfeiting and, using safe
and state-of-the-art technology, guarantees a perfect user experience and user privacy.
For every single product it is possible
see the number of scans performed
A simple interface allows to view in real time the origin of the scans on the world map.
ORIGINALUX puts your customers’ privacy on top; no sensitive infos are saved and all scans are carried out anonymously.
The origin of the scans made by customers are extrapolated through the provider’s data and don’t require geolocation.
Anti-counterfeiting is a “driving” service for marketing:
Fewer and fewer users download the Apps, in most cases the customer does not see benefits in installing the MonoBrand App on their device.
The ORIGINALUX anti-counterfeiting system, with adequate communication from the brand, can be decisive in the customer’s choice to download the App.
The customer who buys a high-end product, if well addressed by an effective communication from the brand, will be encouraged to download the App to verify the authenticity of the product even just to try the news or out of curiosity.
Why Apps are an indispensable tool:
Because they are a direct and immediate line with the customer to communicate events, make promotions, carry out targeted retargets and much more.
Furthermore, push notifications generate the highest conversion data compared to any other means (email, sms, signage, etc.) and the communication is instantaneous and can be targeted.
Push notification example:
Originalux through its App provides the possibility to propose to the customer who has already purchased or viewed a certain product also the purchase of other complementary items, thus consolidating the relationship with the customer and increasing the company’s profitability.
Call to Action:
In the Originalux app “the call to action” can be applied for various purposes from subscribing to the brand’s newsletter, to the immediate purchase of a product or simply to watching an advertising spot.
Esempio Cross Selling + Call to Action Originalux:
The Originalux app also provides an area dedicated to communication, the Brand can thus invite the customer to an event, let him discover the new collection, reserve him promotions and much more.The user will only have to access the promo area, click on the communication of interest and possibly download the PDF or follow the LINK provided by the brand.
Promo Area Example:
The Originalux app also provides a search engine to find the store closest to the customer.
Example find store:
Anti-counterfeiting is a “driving” service for marketing:
In addition to all the already consolidated services of the Originalux system:
• Anti-counterfeiting with NFC / DNA technology
• Advanced marketing integrated into the App
• Product distribution control
• Private Label Possibility
It is now possible to name the goods in the name of the buyer with the PRODUCT PASSPORT.
It is a system that allows you to associate the property of the product, the serial number, the date of purchase, the dealer from which it was purchased and much more to each unique chip (not clonable).
The customer can sell the purchased product by passing the ownership of the asset and in case of theft or loss “block” the certificate making it no longer attractive for the second hand.
Product Passport service demo, also available in Private Label
First registration procedure:
First registration procedure and Password:
Certificate of ownership:
The Originalux app can be customized with the name of the Brand and the related colors and logos, thus becoming the official app of the brand.
We will take care of registering the app on the Play Store and Apple Store, providing the servers and infrastructure suitable for the usability of the service.
Or we can integrate our services on an existing app.
Private label example:
Originalux can implement various additional services into its application
to meet any need of the brand
Es: Control of the distribution
The brand can associate products with a certain store and the seller, through its personal dashboard and only upon arrival of the products into the store, could validate the labels for sale. In this way brands can control their distribution and know which seller has sold a product.
Get in touch with us for any other need
Via Mazzini, 24 33084 Cordenons (PN)
Mob: +39 348 31 06 335
Via Porta Ronca, 24 20017 Rho (MI)